subscribe to brand news 
B2B Журнал
06.02.2018 | Степан Максимов

Zasport opens a corner in the department store "Tsvetnoy"

On February 7, the corner Zasport will begin its work in the Moscow department store "Color". The space on the second floor will feature items from the Olympic and casual line of the brand.

 

The philosophy of the casual line Zasport has become the integration of sports into all spheres of life. The heroes of the collection lead a healthy lifestyle, and the main requirements that they impose on clothes are comfort, high quality and stylish design. Designers of Zasport have not spared one of the trends of recent seasons - Cyrillic inscriptions. The words that are used as prints are: "good", "joy" and "life".

 

 

The collection includes basic items of clothing: tops, turtlenecks, sweatshirts, plaid and denim shirts, polos, shorts, sweatpants, skirts and down jackets. The main colors of the collection are red, black, white and khaki. The designers of Zasport paid great attention to details: there are patches and decorative belts on clothes, trousers and skirts are decorated with contrasting stripes, bombers and cardigans with large zippers. Oversize sweatshirts of a complex cut are another important element of the collection. The accessory line is complemented by backpacks, sneakers, hats and baseball caps.

 

When creating the Olympic collection, the design team was inspired by architecture, space, constructivism. Another idea that the Zasport team has successfully implemented is a rethinking of Russia's sports traditions. The collection includes classic blue tracksuits that everyone has known since childhood, but they are made of modern technological materials. Another reinterpreted item from the past is a cockerel hat with an author's geometric print.

 

Olympic and casual collections Zasport, official outfitter The Olympic team of Russia is already on sale on the official website of the brand and in offline stores in Moscow, St. Petersburg and Sochi. 

0