The brand Alena Akhmadullina opened the doors of its new corner on the third floor of the Central Department Store. Here, in the heart of the capital's fashion, you will find a kaleidoscope of colors and textures of the pret-a-porter de luxe spring-summer 2024 collection.

The collection is imbued with the key DNA techniques of the brand: exquisite embroidery with pearls and Bohemian beads, picturesque floral prints and voluminous embroidery on linen and silk, creating unique textural effects.

Silk caftan dresses, linen dresses and knitted masterpieces in the crochet technique, sets of palazzo trousers, shorts and voluminous blouses – each element of the collection "clothing as a work of art" by Alena Akhmadullina was born to give its owner a unique image.

The black and white scale, where shades of white dance from snowy to ivory, serves as a background for notes of chocolate brown, mint and lavender. With this game of contrasts, Alena Akhmadullina emphasizes the versatility of a modern woman, her ability to be both daring and gentle, fatal and romantic.

Alena Akhmadullina collections pret-a-porter de luxe spring-summer 2024

Especially for the opening of the corner in the Central Department Store, the brand presented a photo project with the participation of actress Sofia Ernst. In the lens of Danil Golovkin, under the strict guidance of stylist Lada Arzumanova Sofia tried on five images from the new collection, and was responsible for her charming makeup and hairstyle Katarina Kotchik.

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