Fashion shows play an important role in the fashion industry, because they not only reflect the DNA of the brand, but are also a great way to advertise the release of a new collection. For this reason, for any brand, both for beginners and for those who have already taken place, preparing for a fashion show is a very important and responsible process involving a huge team of professionals.

We all follow the latest trends in the fashion world and watch fashion shows, but few people know what is going on behind the scenes of grandiose shows. In this article, we decided to open the curtain of mystery and tell our readers which way to go in order to successfully hold a fashion show.

1. Preparing the collection

The process of creating a new collection takes designers a lot of time and effort, because you need to come up with something new to be remembered by the public, but at the same time preserve the individuality and distinctive features of the brand. The most important thing at the initial stage when creating a collection is to choose a suitable concept on which all work will be based in the future. After the team has decided on the concept of the brand, all the rest of the work begins: the selection of suitable fabrics, the creation of sketches and patterns, the selection of the best of them, and then after lengthy checks and approvals, the main production begins.

2. Casting models

An equally important stage in preparing for a fashion show is the casting of models. This is usually done by the casting director together with the fashion designer, they choose from several thousand models those who are most suitable for presenting the collection. If the budget allows, then each fashion house tries to attract top models to its show, which, with their media, will further promote the show on social networks. For example, the participation of Gigi and Bella Hadid, Kendall Jenner, Irina Shayk and Naomi Campbell will never go unnoticed, and shows with their participation are always covered by the media.

3. Fitting and fitting

After the selection of models, fittings are carried out to make sure that the clothes fit the model perfectly and match her type of appearance. This is very important, because the first impression of the collection at the show is the most important and decisive.

 4. Hairstyle and makeup

Naturalness and naturalness in hair and makeup have been a trend for many years, and fashion shows clearly demonstrate this to us. However, behind the seemingly simple makeup and light hairstyle are the hours of work of makeup artists and hair stylists. So if you see a model who came out on the runway with light makeup and disheveled hair, know that most likely it took more than one hour of work to achieve such results.

5. Podium preparation and rehearsals

The design and decoration teams prepare the podium, set lighting effects and musical accompaniment to create an atmosphere appropriate to the collection. Also, rehearsals of the show are mandatory, where models, designers, stylists and other team members work to ensure that every moment of the show is honed to perfection.

A fashion show lasts an average of 10 minutes, and preparation for it begins six months in advance, and sometimes even earlier. On the podium, we see only a beautiful picture, behind which there is actually a huge work of a team of people, ranging from designers to show decorators. The work of each team member is invaluable for creating a successful and memorable fashion show.

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