After a successful collaboration with singer Lauren Hill in 2018, the American brand Woolrich, which produces high-quality wool clothing, appeals to a new generation in its advertising campaign for the spring-summer 2019 collection American Soul Since 1830 talents. The Tisch School of the Arts at New York University (NYU Tisch School of the Arts) collaborates with Woolrich for the first time. The brand's campaign was attended by students of the faculties of cinema, Drama, Dance, music and Photography.

CommentsAndrea Cane, Creative Director of Woolrich: "It is an honor for us to work with the Tisha School of Art. The creativity of the guys is now immortalized for future generations in a series of pictures and videos. We are proud to work with such gifted young people who push the boundaries of creative consciousness.

The campaign was attended by young people whose unique talents confirm the need for education in the field of arts in the USA. Shot in New York by Jack Davison (Jack Davison) and styled by Mel Ottenberg (Mel Ottenberg), the campaign strengthens the reputation of Woolrich as an innovator in the field of American outerwear.

CommentsBrian Phillips, Creative Director of the Framework: "The American Soul campaign Since 1830 has its roots in the history of American innovation, invention and creativity. Collaborating with students and faculties of the Tisch School of Art, Woolrich draws attention to one of the most famous schools of acting, cinematography and emerging media arts. The campaign illustrates the dynamics and diversity of New York and reflects the American spirit that connects Woolrich with the past and future of youth culture.

In support of young talents Woolrich provides a grant – a free 14-week course at the Tisha School of Art for high school students. At the Tisha School of Art, students are trained in 16 different areas related to cinema, public speaking and media arts, in an atmosphere that combines professional conservative knowledge and liberal education.

Photo: Woolrich