The magic wand of sales
part 1 part 2
A common situation that happens in your store every day: the door opens and a customer comes to you. Is it possible to determine the manner of communication with him by his appearance or not? Let's try to understand how to quickly find an approach to a person so that he makes an unplanned purchase. And ideally, I left much more money in the store than I had planned.
In modern society, concepts have appeared not so long ago, which, however, have already managed to take root and take root. The conversation is now about various characteristics of behavior, about psychotypes and images in which people live. In this article we will focus on men's options, since women will have to write a book. Simply because in each group of female psychotypes there are a million more subgroups, and also color types and color.
Ecosexual
There is an opinion that this is one of the most boring types in terms of purchases. Of course, only if you do not have a store of eco-products or clothes and shoes made of natural fabrics. For example, clothing made of natural, not genetically modified cotton, grown without the use of pesticides and processed without chlorine and other chemical bleaching.
What can be offered to such a buyer? How and how to interest him and increase the possibility of making a particular purchase?
First of all, it is worth remembering that these comrades live by caring about the world around them. Therefore, the message on the showcase that you have eco-models in your collections, or, for example, that you pack all the goods in eco-packages, will definitely attract the attention of such a buyer. In addition, if somewhere in the store he gets information that 10% of every purchase goes to the environment fund, the index of confidence in you will rise by a few more points. And of course, we need related products - natural soap, shampoos, linen belts and all that stuff. However, let's be honest. It is not necessary to sharpen the design for this psychotype too much. Simply because there are not so many such people in society. And they make purchases either on the Internet, or where they are already used to and know everything well.
Lambersexual
Oh-oh-oh! You'll recognize this guy from afar. A stylish look, a luxurious well-groomed beard and a fit, athletic figure immediately distinguish him from any crowd. The name of this psychotype comes from the English Lumberjack or lumberjack. The main difference between lambsexuals and real loggers is the kind of activity. A modern bearded man most often did not even hold an axe in his hands, but he does not let the iPhone out of his hands, works for a macbook, does mental work, and of course watches his appearance, fashionable hairstyles, a well-groomed beard, which is not at all typical of a real lumberjack.
The lambersexual combines the brutality of a real man and the sophistication of an urban dandy. These are typical city dwellers. In general, the style of lambersexuals is to create the impression that they do not care about their way of dressing at all. However, this is not the case: they keep a very close eye on new products and trends in order to stay in the pool.
Representatives of this trend can be attracted by visual images that emphasize masculinity, adventurism and brutality. When communicating with them, you should always focus on the quality of the things offered, and also draw their attention to the fact that the thing has its own special history. For example, that the same shirt was shot in a new blockbuster that will be released this fall. Of the related products, of course, there must be something for the beard they adore so much. Perfumes should be selective: in no case should you offer promoted brands. Lambersexuals can't stand ordinariness, because they are subtle connoisseurs. By the way, these guys know perfectly well what they need in a particular store, so if you want to hook them, then start with the showcase. There should be no white, faceless mannequins. I repeat – masculinity, adventurism, brutality... and selectivity in one bottle! Here is the key to the purse of representatives of this type.
By the way, today the movement of lambersexuals is gaining momentum, there are more and more of them, so the owners of men's stores should hurry up with the design of the storefronts and the filling of their retail space.
The brightest representatives of this style are American actors Ryan Gosling, Joe Manganiello, French footballer Eric Cantona, Australian Hugh Jackman, Briton Charlie Hunnam.
Authors: Tatiana Kalistratova-Borkh, PR consultant, Yana Parshina, fashion expert
Photo: Shutterstock.com
