Japanese luxury brand Issey Miyake has appointed a new president of the company. After long internal meetings and negotiations within the team, he became  Takahiko Ise. Previously Takahiko headed the fashion department itself and was responsible for the development and design team, as well as for the promotion of the brand in the world of haute couture.



Now a new head At home replaces the former president Masakatsu Nagatani, who will remain in the company as an advisor. Y Masakatsu has a lot of experience as a leader, but under his management there were many changes in the policy and development of the design group, which was often changed in the 2000s . Interestingly, no explanatory information about the change of leadership has been posted on the brand's website (the line with the president's last name has just changed), and the news has leaked to the world through the Japanese media. The lord himself Takahaki Ise is a non-public person, for example, in the business database of the publishing house Bloomberg only one line has been published about him and then without a photo. Also, the new president is not a supporter of social networks and does not lead Instagram. However, it is known that he started working in The house of Issey Miyake back in the eighties, and for more than 30 years continued to build a brilliant career in the field of brand planning and production.



In Japan he is known as a veteran of the fashion industry. Ise was engaged in the development of such lines At home, like Pleats Please Issey Miyake, Me Issey Miyake, Homme Plissé Issey Miyake as well as Bao Bao Issey Miyake.



Promotion Ise, which coincides with the appointments Koji Usui and Keisuke Harukii as managers, signals a change in the policy of the entire House. Tokyo-based label Issey Miyake, known for its experiments with fabrics and innovations in the textile industry, is still focused on the technologies of the future. 



The brand is even more clearly moving forward with strategies based on innovations, new technologies and the latest methods in textile production and tailoring. Nevertheless, fans of the brand could see that the most popular lines have hardly changed color and cut over the past years.



At the same time, the brand is well represented in the world's most famous stores, such as Macy's, Selfridges, Harrods. Issey Miyake has ten flagship stores around the world, three in his native Tokyo (Shibuya, Chuo and Minato), as well as a store in Osaka and one in Hyogo. Flagship boutiques are also located in such fashion capitals as Paris, London, New York, Milan and Zurich. The brand is also represented in Moscow. In In Russia he is loved for the quality and originality of the cut, clothes from Issey Miyake are adored by Russian celebrities.

Photo: Issey Miyake .