The company Tommy Hilfiger, part of the PVH Corp. Corporation, announces the opening this year of two vacant places in the program Tommy Hilfiger Fashion Frontier Challenge. This global program is aimed at supporting startups and entrepreneurs developing their businesses who develop solutions that promote inclusive and positive changes in the fashion industry. After the successful implementation of the program during the first year, the company continues to work to identify opportunities that contribute to the development of this area.

Comments on the founder of the eponymous brand and company Tommy Hilfiger: "The first part of our global initiative was an inspiring process that revealed many wonderful ideas that can change people's lives by creating a more positive, accessible atmosphere in the fashion world. As part of the Tommy Hilfiger Fashion Frontier Challenge program, we continue to train and support social entrepreneurs who put their heart into what they do. It perfectly matches the entrepreneurial spirit and inexhaustible optimism that define the brand's DNA.

The program invites interested companies to submit project proposals focused on fashion accessible to everyone. During a multi-stage four-month procedure, 6 finalists will be selected, who will be offered to develop a plan for the implementation of their projects with the support of a team of highly specialized experts Tommy Hilfiger at the Campus of the Future in Amsterdam, the Netherlands.

The final concept of the project will be presented by the applicants at the international final of the Tommy Hilfiger Fashion Frontier Challenge program in early 2020, and the prestigious jury will determine two winners who will share the main prize in the amount of 150,000 euros and will be able to use the funds received to implement their projects. The winners will also become participantsINSEAD Social Entrepreneurship Programs (ISEP) and will have the opportunity to work for a year under the guidance of INSEAD specialists and Tommy Hilfiger experts from different countries. Another 10,000 euros will be received by the finalist, who will become the owner of the "Audience Award".

The final of the first Challenge program took place in January 2019, and the expert «star» jury included: Mr. Tommy Hilfiger; model and activist Arizona Muse; CEO of Tommy Hilfiger Global and PVH Europe Daniel Grider; CFO and Chief Operating Officer of Tommy Hilfiger Global and PVH Europe Martin Hagman; founding partner of Social Impact Venture Willemijn Ferloop, as well as Catherine Ley is a professor, Head of the Department of Social Entrepreneurship at the Portuguese Catholic University Business School and a visiting professor at INSEAD, Managing Director of Fashion for Good. The jury awarded three winners (Selina Wamucii, doctHERs and Auf Augenhoehe) a total of 210,000 euros.