International fashion holding TOM TAILOR GROUP has opened its 8th retail store in the capital of the North-Western Federal District.

The new outlet is located in a large shopping center of the city, the shopping mall "Europolis". The store area is 183 square meters. Thus, 39 own and 65 franchised retail outlets are operating in Russia and the CIS today.

"The crisis is over. But the market in Russia will no longer be the same – the behavior of buyers has approached the European one. They started paying more attention to the price (the smart-shopper trend), CEO TOM TAILOR in Russia and the CIS notes,Sofia Kofmann. The percentage of emotional purchases has decreased, and functional items at the optimal price are in demand.