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b2b Magazine
04.08.2017 | Степан Максимов

TOM TAILOR: debut in Murmansk

International fashion holding TOM TAILOR GROUP has opened the first franchise store in Murmansk. The new outlet is located in the shopping center Murmansk Mall. In the assortment of the store, the area of which is 115 sq. m.m, presents the regularly updated men's and women's collections of the brand TOM TAILOR. Thus, 37 own and 64 franchised stores are successfully operating in Russia and the CIS today.

 

 

Over the past five months, stores have opened under the brand TOM TAILOR in Moscow, St. Petersburg, Yekaterinburg, Kazan, Astrakhan, Surgut and Anapa. The active expansion of the brand in Russia and the CIS countries allowed to increase sales more than three times in 2016.

 

The brand TOM TAILOR took 1st place in the rating «Top 100 franchises of Russia 2017», which was compiled by the Analytical Center of the portal «Biboss». The holding provides its franchisees with comprehensive support, including assistance in business planning, development and approval of the design project of the retail space, assortment formation, staff training, and so on. In addition, the new partner receives a franchise discount and a bonus for the first product filling of the store. The opening of the VOLUME TAILOR store under the franchise is made without a lump-sum payment or royalties. The initial capital is from 4 million rubles, the estimated level of operating income is from 12%, the payback period is from 2 years.

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