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20.03.2019 | Альбина Весина

The world's first outlet "STOCKMANN" – in Moscow

International consulting company in the field of real estate CBRE, an exclusive consultant for the rental of the 2nd stage of the discount center «Ordzhonikidze, 11», announces the opening of the world's first outlet of the Finnish chain of stores for sale clothing and household goods «STOCKMANN». The only store so far «STOCKMANN» in the new format will open on an area of 625 sq.m. m already in May 2019. On the opening day, the first 100 customers will be waiting for traditional gifts for purchases.


Ordzhonikidze Discount Center, 11


Comments Alexandra Chirkaeva, Head of Retail Premises Rental in Moscow and the Moscow region, Retail Premises Department CBRE in Moscow:

"According to the announced plans of developers, a record volume of construction of new outlets is planned in 2019, 3 outlets with a total leasable area of 85,000 sq. m. have been announced for commissioning. In the conditions of a decrease in real incomes of the population in Russia, consumers really strive to save, while not losing quality. Ordzhonikidze, 11, the largest in Moscow, with its location within the TTK, is the perfect solution for the STOCKMANN outlet in a new outlet format for them.


The world's first STOCKMANN outlet – in Moscow


«STOCKMANN» offers customers more than 300 brands of men's, women's and children's clothing, shoes, accessories, household goods. The chain's department stores feature well-known international fashion brands such as Guess, Tommy Hilfiger, Levi's, Furla and other popular Scandinavian, new Russian brands and exclusive home goods. «STOCKMANN» strives to become accessible to a wider range of buyers, so the concept of the new outlet involves the sale of collections of previous seasons at reasonable prices.


Comments Mikhail Shepyakov, Director of LLC Discount Center : "STOCKMANN is an excellent anchor of the middle price segment. The opening of a store of this level allowed us to form a pool of tenants of a new price format for our discount center. Thus, we managed to expand its range at the expense of more expensive stores. We are sure that the only outlet in the world of such a well-known tenant as "STOCKMANN" will please our regular customers and will attract new ones.


The world's first STOCKMANN outlet – in Moscow


The network is actively developing. In October 2018, an online store was opened in Russia. Going online has become an important step in the history of the company's development. In addition, since the beginning of 2019, the company «STOCKMANN» has opened 2 new stores in Moscow – in the Shopping Gallery «Fashion Season» and the shopping center «European». Today, the «STOCKMANN» chain is represented by 10 stores in 5 cities of Russia, including Moscow and St. Petersburg.


Comments Yana Mashina, Marketing Director «STOCKMANN »: «The outlet market in Russia has great potential and in this regard, we are confident that our store, operating in a new format, will definitely "take root" and we will be able to attract the attention of a wider range of buyers who appreciate high quality, at reasonable prices.


Source: CBRE
Photo: from open sources