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14.11.2017 | Альбина Весина

The struggle for personnel

According to an analytical report prepared for Fujitsu by the independent research company Pierre Audoin Consultants (PAC), organizations will soon become participants in the "war for valuable personnel" and they will do everything possible to hire employees who will be able to fill the lack of professional skills. Fujitsu warns that if companies do not start planning work environments of the future by implementing the so-called business model "without borders", in the future they will face problems with finding new valuable employees.



One of the key aspects that companies should pay close attention to is the radical transformation of the business structure: the boundaries of organizations of all types will constantly change in terms of management levels and the use of flexible working methods. At the same time, traditional industry models will disappear, and new models of collaboration will appear instead. 


In the future, employees will want to interact with flexible IT administrators who will be able to adapt instantly in accordance with the selected work models and will allow them to work together more effectively and fruitfully both within the company and within the entire industry.


Dynamic working environments "without borders"


In the future, we will refuse to increase the productivity of individual users, the main emphasis will be placed on fruitful collaboration both at the lowest level and at the level of entire industries. At the same time, companies will seriously take up the concept of a healthy lifestyle of employees. To attract employees with the necessary skills, Fujitsu recommends that companies create an environment with personalized workplaces adapted to the needs of specific users. In addition, they should ensure more effective collaboration of colleagues through the introduction of technologies such as augmented reality. Modern organizational structures will become more dynamic, adapting to constantly changing economic conditions, competitive environments and customer needs.



Modern rigid organizational structures and departments familiar to employees will be replaced by small teams of specialists, including internal and external freelance employees, whose work will be carried out using unified communication platforms and intelligent digital assistants. Companies will be forced to reconsider the principles of office layout in order to create areas for collaboration using virtual and augmented reality technologies. The employee's workplace will no longer be tied to one physical place, biometric authentication technologies will become widespread.


Selection of crowdsourcing technology specialists

Increasing the dynamism of work will affect not only the types of professional skills needed by companies, but also the process of selecting specialists.


According to the analytical report, by 2025, the fastest growing companies will be those that will be able to quickly find and attract employees with the necessary skills from the global fund of highly qualified specialists. Online platforms will become the main channel for providing freelance employees to employers. Companies will increasingly rely on artificial intelligence technologies and their advanced algorithms to find people with the necessary professional knowledge for each individual project.



Blurring the boundaries between individual industries

Nick Mayes, the author of the study, says: "It is important for businesses to understand that the work environments of the future will extend beyond their office. The boundaries between individual companies and ecosystems will disappear as organizations expand their networks to innovate. The new digital ecosystems will be based on cross-industry partnerships that will meet the needs of customers in a new way. For example, financial companies will be able to offer mortgage loans and connect the customer with real estate agents and logistics companies, offering a comprehensive service.


The systems will expand the boundaries of companies to open up key business applications to work with external partners. Managing a file sharing system across multiple companies to increase the efficiency of collaboration will require more robust protection to ensure the security of intellectual property.



Fujitsu assumes that as a result of changing requirements, technology partners will play a key role in helping organizations manage these new ecosystems and solving other complex issues, including security and financial risk management. Companies will need technological platforms and infrastructures for the rapid development of new services and professional skills. This model of digital collaboration will provide much more advantages compared to the rigid contract models that prevail in the market today.