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21.06.2018 | Альбина Весина

The most loyal

The results of the Annual National Award Loyalty Awards Russia have been summed up. The winner in the nomination «The best loyalty program of the mall» was the company MALLTECH. The award was given to the Loyalty Program of the shopping mall network «Planet», «Aura», «SUMMER», implemented jointly with JSC «Tinkoff Bank». The award ceremony took place on June 19.



The Loyalty Awards Russia award was established by the International Association of Customer Experience Management Specialists (ICXC) and the industry specialized portal "Loyalty Library" in order to identify the best professionals of the loyalty marketing market in Russia and CIS countries.


The company MALLTECH (formerGC "RosEvroDevelopment")It was founded in 2004 and has been one of the leaders of the commercial real estate market for 14 years. Successfully completed objects in the company's portfolio amount to more than 1 million sq. m.commercial real estate, projects under development occupy about 150 thousand sq. m. Currently, MALLTECH objects are present in 5 regions of the Russian Federation: SEC "Planet" (Krasnoyarsk), the shopping center "Planet" (Ufa), the shopping center "Planet" (Novokuznetsk), the shopping center "Aura" (Novosibirsk) and the shopping center "Summer" (St. Petersburg). The company has also implemented the Krekshino logopark, an international class warehouse complex.


The loyalty card operating in the company's shopping center is a bonus bank card with modern technologies and the best service. PLANETACARD-AURACARD-LETOCARD users have access to increased bonuses for purchases in shopping malls of MALLTECH and standard points around the world, unique discounts in stores of tenants of the shopping center "Planet", "Aura", SUMMER, free cash withdrawals around the world, convenient service (in particular, ATMs «Tinkoff» and counters for the convenience of customers in each SEC of the company), special conditions in the promotions of shopping centers.



Comments Ksenia Bortsova, head of loyalty and partner programs MALLTECH:Our company manages a large portfolio of retail real estate in the regions, and it is extremely important for us to keep the highest bar in marketing, managing customer experience, developing loyalty programs for shopping center visitors. We have been developing a loyalty program together with «Tinkoff Bank» for 2 years. During this time, we managed to secure privileges for our visitors from all tenants of the shopping center and win the trust of customers. We see a high demand among buyers and consider this to be the main achievement. Now we have received recognition from the professional expert community. We have a lot of changes ahead of us, I am sure that we will still surprise the market and win quite a few new awards."


For his part, Konstantin Chuprakov, Head of the Partner Program Development Department at Tinkoff Bank, thanked the expert community for the recognition. "The teams of «Tinkoff Bank» and MALLTECH have done serious work, combining successful experience in the implementation of banking products, loyalty programs and the specifics of shopping centers to learn to truly understand the needs of customers. We are confident in the further successful development of this product and the involvement in the loyalty program of new customers from among the visitors of the shopping center," said Mr. Chuprakov.

Photo: MALLTECH press service