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Metrosexual

Tell him he's handsome, – and he's yours! A metrosexual is a narcissist man who has a delicate taste, knows how to take care of himself and does it with pleasure. He unmistakably distinguishes a branded thing from consumer goods, understands all types of massage, peeling, body and hair care products, knows how to make luxurious and stylish housing out of his apartment, where there is no place for dirty socks. All this is possible for a man who loves himself more than anything in the world. This is the main distinguishing feature of a metrosexual. And most importantly, metrosexual loves shopping!

If just a neat man does a manicure, then the metrosexual also massages and peels his hands, as well as mandatory varnish coating. The first one will buy the seventh pair of shoes and thirty-third socks, the second one hundred and twenty-fifth handmade loafers and a designer tie. The first one will go with friends to the most fashionable place in the city where you can have a snack, the second one will eat a tiny, elite Italian cake, but with the obligatory consultation of a nutritionist and a personal trainer.

But don't think that all metrosexuals are gay. No, this is not true, although this type of homosexual subculture appeared. David Beckham is a typical metrosexual, like Jude Law, Keith Urban or Brad Pitt.

This psychotype loves praise and admiration. A metrosexual will believe a seller who understands trends, fashion trends and design solutions. It is useless for him to try «to push » a fake, because he is well versed in brands, as mentioned above. If you do not have a branded store, it is better to inform you that this month they are wearing this no name. By the way, such a game is really going on among the metrosexuals of Moscow and St. Petersburg. Every month an unknown brand and a certain thing is selected, for example jeans. So, if you don't know about it and you don't have this thing, then you're not a metrosexual!

Retrosexual

This is a lazy, powerful lout, "a hardworking man" with elements of machismo or an intellectual with the manners of a gentleman and a penchant for style in the spirit of the early 60s.

This is the complete opposite of all types and images. Retrosexuals dress casually, because they have no concept of style and taste in principle. Hard work completely replaces sports for them, and the smell of a real man with a light alcoholic ambergris replaces perfume. If there is a suit in the wardrobe, then it has been gathering dust there for several years.

When do they go to the store? These wonderful guys come out of strict necessity. For example, my daughter's wedding is coming soon, and my favorite T-shirt is already stretched out. Or he was offered a new job, and in flip-flops and a vest there is no way to get there - the dress code, however, is to get him. And so, with sighs, he dejectedly goes for a shirt, suit, trousers, socks, scarves, etc.

He is confused, angry at the whole world, including you, because he has to make a painful choice. And he can't! And he can't admit it either, he's a man, remember? And men do not cry and cope with everything themselves.

This is one of the most difficult types. You have to work with them like with women, with the only difference that they should not be told how beautifully this or that thing sits on it. They need to talk about masculinity and only about it! No trends, fashion chips and everything that metrosexuals love so much. These people are terrible conservatives and it is almost impossible to convince them, but it is quite possible to take them on weakly or catch them on comparison.

For example, by offering a pink shirt, try to neutralize his resistance and sincere indignation. Ask him a question: "Tell me, is Putin a man? And Zhirinovsky? Let's pick up a suit for you (trousers, jeans, shirt, T-shirt, etc.), so that Pearl's charisma and aunts all fall in stacks and gasp after!»

Another nuance of retrosexuals. What he came to the store in is the best and fits him perfectly. He is sure of it, and if not for the circumstances, he would not have come.

And finally a little secret. Almost all men are susceptible to flattery much more than women. Open your eyes wide, open your mouth with the letter "O" and admire, admire him. But don't overdo it. Do not praise everything that he pulled on himself. It's better to give him a couple of suits to try on, and one of them, the second, reject, they say, no, it wrinkles here, it makes you fat... No, that's not it! So you will show him that you care about what he buys, that you care about it and you give him the best. If the first and third suits fit perfectly and well, then the sale is guaranteed for you. However, it will be considered successful when you sell him a shirt, shawls, tie, underpants and socks in addition to the suit.

Ubersexual

All women like this type of men, and despite their age, they are interested and attracted by charm and mystery. The word "ubersexual" has German-Latin roots and consists of two words "uuml;ber (super-) and sexus (gender). This is a special kind of man who does not obey fashion and time.

This is a balanced, charming, successful and conservative mind. Such men are reliable and interesting. They dress stylishly and discreetly. He is a modern gentleman who knows what he needs, elegant, calm, loyal, ready to compromise.

"Uber" can be recognized by such attributes as expensive cognac and cigars, carelessly unbuttoned shirt collars under equally carelessly buttoned jackets, the latest issue of Esquire in his hands and a slightly brutal smell, which he prefers to floral perfume.

Representatives of this psychotype will go to a certain store with a reputation, where sellers know them.

However, if your store is focused just on "ubers", then first of all pay attention to the color scheme. It is a noble dark wood, matt metal, thick glass. Everything that creates respectability. This is expensive, high-quality printing and a good history of the store.

Ubersexuals are mostly successful, self-sufficient and accomplished individuals who have a lot of work and little time. Therefore, in the hanging and layout of the store, use the principle of "the whole set at hand". That is, if the suit is already assembled with a shirt, tie, shoes or loafers. There are also socks and scarves.

I must say that in every psychotype there are also images, but about this, somehow later. 

Authors: Tatiana Kalistratova-Borkh, PR consultant, Yana Parshina, fashion expert

Photo: Shutterstock.com