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23.05.2017 | Степан Максимов

Technological tights from ITEM m6 won the Red Dot Award

German brand ITEM m6, entering the Russian market, received the prestigious Red Dot Award for the tights model COZYin the category "Product Design" 2017.
 

The ITEM m6 brand has won over the strongest competitors inrepresented by manufacturers, designers and architects from 54 countries. Over the course of several days, the Red Dot Award jury tested, discussed and evaluatedmore than 5,500 products.

 

 

Founder and CEO of Red Dot Awards Professor Peter Tsek commented: "The winners of the competition have chosen the right strategy in the field of design. They realized that successful design and economic success of products are inseparable from each other. The Red Dot award awarded by the jury not only documents the high quality of the design of their products, but also indicates the direction for a successful policy in this area.

 

The unique technology of using plush in tights COZY brand ITEM m6 provides a particularly soft feeling on the body when worn.The effect of High Tech Loops thermal loops can be compared with an insulating layer: the cold does not penetrate inside, and its own heat is preserved.

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