February 20, from 11:00 to 12:00, Nikita Florinsky, specialist in marketing, sales management, branding, CRM and lead generation, Director of the agency "DAOB", will hold a seminar at the 52nd Federal Fair "Tekstillegprom", at the Free Space site "How to attract traffic from social networks and a website to a retail store".

Today, despite the crisis, sales are growing for those retail companies that actively use modern sales technologies in their work. The seminar examines successful techniques and cases for attracting customers from the Internet to stores and showrooms, online advertising channels and the best content for promotion. A number of companies – participants of the exhibition «Tekstillegprom» are clients of N. Florinsky.

Seminar program

1. Working tools. How a well-built SMM is converted into traffic:
   • targeted advertising: features, attachments, suitable for whom, settings, selection of specialists;
   • contextual advertising: suitable for whom, attachments, settings;
   • websites, online stores and landing pages: are they always needed, the necessary minimum.
2. How to ensure traffic from online to offline:
   • case analysis on the example of attracting traffic to fashion brand stores.

Admission to the event is free.

We invite you to visit the 52nd Federal Wholesale Fair of Textile and Light Industry Goods and Equipment «Tekstillegprom», which will be held on February 19 – 22, 2019 in Moscow at VDNH in Pavilion No. 75. Within the framework of the Communications Platform, educational cycles on trends in women's fashion and textile design of the spring-summer 2020 season, wholesale and retail sales technologies and computer technologies will be held.

Photos provided by the organizers.