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22.02.2019 | Наталья Кулагина

Season 1 of MOMAD's ShoesRoom

ShoesRoom from Momad is a new event to showcase the achievements of the shoe industry, organized by IFEMA, which will be held from March 1 to March 3, 2019 at the Center for Entrepreneurship and Innovation La Nave. On this site, designed in an industrial style, not far from the center of Madrid, 80 companies will be represented, including the largest manufacturers and iconic brands of shoes Made in Spain.



Thus, ShoesRoom from Momad starts its journey very successfully. Among the brands that will participate in the first season are such well-known companies as Callaghan, Wonders, Mustang, Unisa, Gioseppo, Jaime Mascar, Sison, Alma de Candela,Gaimo and Victoria.They will also be joined by many other shoe brands that have already confirmed their participation in ShoesRoom from Momad, such as Pons Quintana, Pertini, Ex, Chie Mihara,Alma en Pena,Azarey, Vidorreta, United Nude, Arche, Som.mits, etc.



IFEMA has developed this new professional event for the footwear sector in Spain in collaboration with FICE in order to provide a new commercial platform adapted to the current market needs, on the most appropriate dates. 


ShoesRoom from Momad will be held in the format of a showroom, which reduces the cost of participation for brands, and also determines the modular design of all expositions, thanks to which the main character of the exhibition will be the product.



International relations, innovation, sustainability and strengthening relationships with customers will be the main activities of the exhibition.


ShoesRoom from Momad recently presented its innovation awards, designed for professionals and companies in the shoe industry, at the Mercedes-Benz Fashion Week in Madrid.These awards were established with the aim of encouraging specialists in this sector and recognizing their scientific research and innovative developments, as well as to promote and support the latest achievements that already exist on the market.



Prizes will be awarded in several categories:technological innovations;innovations in corporate social responsibility; innovations in the field of fashion; innovations in the field of retail. The winners will be announced on March 1st on the first day of the exhibition.


Photo: ShoesRoom by Momad