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B2B Журнал
02.02.2018 | Лидия Соколова

St. Petersburg is the center of the fashion industry... by passport

In the city on the Neva, in Smolny, the passport of the project "St. Petersburg" center of the fashion industry" was defended, according to the website of the St. Petersburg"Center for Development and Support of Entrepreneurship".

 

From the history of the issue. In February 2017, the Governor of St. Petersburg Georgy Sergeevich Poltavchenko agreed on a list of projects recognized as priorities for the city. One of the items on this list was the project «St. Petersburg – center of the fashion industry». The project was initiated by the Committee for the Development of Entrepreneurship and the Consumer Market of St. Petersburg. Taking into account the difficult situation for small and medium-sized businesses and numerous requests from manufacturers for assistance in the development of the fashion industry in the region, it was decided to create a working group for a preliminary analysis of the state of the market.

 

 

Monitoring has shown that a huge number of problems have accumulated in the region, including a shortage of personnel, a drop in consumer demand, market fragmentation, disintegration and low technological efficiency of production. The city did not have a common strategy for development and a mechanism for promoting products to the consumer market. Despite the fact that  in St. Petersburg historically has a huge creative potential and a predisposition to "cut through windows". It is not for nothing that many entrepreneurs test their products in the region before entering the international arena: it is here that Russia's cultural code is integrated into the world community.This is how the idea of creating a global ambitious project for the formation of was bornSt. Petersburg is the center of the domestic fashion industry as a generator for the development of light industry, the creative branch of the economy, with subsequent entry into the international arena.

 

As a result, the working group, after numerous consultations with recognized experts, public organizations, leading specialists and other significant players of the fashion industry market, formed an Action Plan, the so-called roadmap, which formed the basis of the project «St. Petersburg – the center of the fashion industry».

 

Photo: shutterstock

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