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B2B Журнал
30.01.2025 | Нина Конская

PROfashion presented awards to the winners of the "50 most influential Russian Clothing Brands of 2024" rating

The ceremony was attended by top managers of fashion houses, chains, brands, market experts, artists and influencers.

On the evening of January 16, 2025 at a ceremony held at the Crimea restaurant in the capital terrace Moscow, PROfashion named the winners of the rating "50 most influential Russian clothing brands of 2024", according to the expert council of the award PROfashion Awards.

In September 2024, PROfashion media holding launched a large–scale rating project "50 most influential Russian clothing brands of 2024". It includes local fashion houses, network, niche, and design brands, without which it is impossible to imagine the modern fashion industry in Russia. 

The general partner of the event was Most Fashion, a b2b platform for brands and buyers, where you can find all brands and showrooms represented in Russia. And the largest international fashion industry exhibition in Russia, CPM - Collection Premiere Moscow, has become a key partner of the project.

The award ceremony turned into a real Russian–style celebration - the guests came in images from domestic brands, and the interior was decorated with life-size nesting dolls, kokoshniks, a classic red carpet and a wooden horse. 

The event brought together the leading players of the domestic fashion market. Among the guests were CPM exhibition Director Nikolai Yartsev, Vice President of the Fashion Foundation Elena Fidelina, singer Yulia Savicheva, expert in the development and implementation of design concepts and merchandising Marina Polkovnikova, Vice-President of the International Association of Ecomode Industry Participants Svetlana Romanova, Editor-in-Chief of Yapokupayu Ekaterina Ugleva, Director of the exhibition and forum on commercial real estate and retail Natmall Elena Gorbunova, Executive Director of the Association for the Development of Corporate Sports Elena Kochurova, product manager, consultant on the creation and development of local clothing brands Roman Rakhandiya, co-founder of the musical group Testosterone Andrey Birbichadze, CEO of Kids Fashion Retail agency Elena Pisinskaya, TV presenter, blogger, actress Elena Sazhina (Helen Yes), co-founder of the Modest Russia platform, regional director of the Council of modest fashion for Russia and the CIS Dilara Sadrieva, head Associations in the field of light industry of the Republic of Dagestan, director and founder of the GRATA Academy of Fashion Designers Zaira Magomedilova, fashion director of the publications "Rules of Life" and Robb Report Alexey Borodachev-Arkhipov, singer, TV presenter, actress, president of the music channel Europa Plus TV Alice Artts, personal stylist and author of the telegram channel with fashion findsPut it on" Tatiana Bobyleva and many others. 

The winners of the PROfashion award "50 most influential Russian clothing brands 2024" steel: 

  • Alena Akhmadulina – "The most influential Russian haute couture clothing brands"
  • YULIAWAVE – "The most influential Russian designer clothing brands"
  • Monochrome – "The most influential Russian clothing brands in the premium and mid-price segments"
  • Lime – "The most influential Russian massmarket clothing brands"
  • Bosco Sport&Fresh – "The most influential Russian sportswear brands" 
  • Henderson – "The most influential Russian men's clothing brands"
  • Gulliver – "The most influential Russian brands of children's clothing"
  • Mariyan Suleymanova – "The most influential Russian clothing brands of modest fashion"
  • Outlaw Moscow – "The most influential Russian streetwear brands"
  • First in Space – "Event of the Year"
  • 12 STOREEZ – "Brand Legend"

Representatives of the winning brands received statuettes specially made for the ceremony, their gingerbread replicas created by PRIMUS Inter Pares, as well as arches from the event's partners.

In addition, PROfashion recognized the jubilee brands, companies with a long and rich history of professional achievements. Honorary awards were given to Roeckl, which turned 185 years old, and the Peplos brand, which celebrated 25th anniversary. The president of the Russian Association of Fashion Industry Participants Tatiana Belkevich congratulated the anniversaries. 

The award "50 most influential Russian Clothing Brands of 2024" was completed by the ceremonial presentation of a branded cake created by the Dobryninsky Confectionery Factory in Moscow.

Event partners

The general partner is Most Fashion, a b2b platform for brands and buyers where you can find all brands and showrooms represented in Russia.

The key partner is CPM — Collection Premiere Moscow, the largest international fashion industry exhibition in Russia.

Partners: FLOS FLOWER BAR, Dobryninsky Moscow Confectionery Factory , PRIMUS Inter Pares, Magic of the Black Sea, Anapa Cosmetics.

About the organizer

PROfashion media holding was founded in 2006. It includes several projects, including the flagship b2b magazine for fashion professionals PROfashion, printed special projects PROfashion Navigator, PROfashion Outerwear, website profashion.ru , Telegram channels PROfashion Channel, "Outsourcing in the light industry", "Free Warehouse", as well as a competition for PROfashion Masters designers.

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