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10.01.2018 | Альбина Весина

"Produced in Russia" – present and future

The phrase "made in Russia" makes us feel proud, we welcome the course on import substitution and domestic goods that are not inferior in quality to foreign ones. What influences the competitiveness of Russian enterprises, what are the prospects for their development, what does the overproduction crisis lead to? Andrey Razbrodin, President of the Russian Union of Textile and Light Industry Entrepreneurs (SOYUZLEGPROM) shares his opinion on these and many other issuesand a member of the Public Chamber of the Russian Federation.




"The best Russian textile industry enterprises in terms of labor productivity and production costs are able to compete with many European companies, as well as Asian ones, including Chinese ones. To some extent, this was facilitated by the crisis of 2014, which forced manufacturers to improve their performance (for example, through the purchase of new equipment) and take up the product, its improvement, price optimization, etc.

Competitive and unique enterprises with established competencies are already operating on the Russian market. Some of them are presented at the exhibition "Intertkan".




"The textile industry is difficult to revive with a weak clothing market," the volume of the textile market directly depends on the productivity and number of domestic clothing companies. Conversely, enterprises producing ready-made clothing are unlikely to develop in the absence of a modern textile market.
The task of forming a system of textile industries capable of producing products that will be consumed in the country is complex and long-term. If we talk about the export of Russian fabrics, it is already possible now for high-tech and possessing a certain specificity of textiles that are not intended for the mass market.

The huge Russian market is of interest to various projects and startups. For example, an enterprise that produces knitted fabrics is successfully operating in the Ivanovo region. It belongs to Turkish investors who opened it due to the high demand for products previously imported to Russia. Another example is the production of specialized furniture jacquard fabrics for mattresses, organized in Russia by Stellini. Now these products are used by domestic companies and exported to Europe, and in the near future, the production of high-quality polypropylene yarns necessary for the production of these materials will be established in our country.


Cooperation with partners from Asian countries is becoming more promising. The food embargo led to a revival of trade and an increase in supplies to China, which, in turn, stimulated interest in Russia. Vietnamese entrepreneurs interested in joint production projects are also taking the stage.

Working with associations of other countries, SOYUZLEGPROM offers its own conditions. Dealing with raw materials, semi-finished products and accessories, the association also considers the import of finished products in response to the opportunity to promote products of domestic brands abroad.



"Globally, in light industry, the production capacity and volume of output are almost twice the demand and consumption. Signs of a classic overproduction crisis are characteristic of all markets and the global economy as a whole. In this regard, healthy competition is coming to naught, and markets and countries are trying to close off from each other, and over time this process will only increase.


The prospects of any industry, especially light industry, now depend on the vision of the state and the assessment of its contribution to the country's economy. In the most advantageous position on the world stage are those who have state support. Thus, China remains the dominant force in many markets. This is due to the role of the state and the assistance that significantly exceeds that received by domestic enterprises, as well as the variety of its forms. A similar situation is typical both for Turkey and for prosperous Germany, in which a number of basic directions are being assisted.


What else Andrey Razbrodin told in his interview specifically for Fashion magazin, read in the next issue of the magazine.