The first offline Lamoda Market store
In the first quarter of 2019, a new trade format will be launched in the Moscow Atrium shopping center on an area of 1 000 sq.m. an offline store will open Lamoda Market.
Up to 200 brands will be represented in the offline store of one of the largest Russian online clothing retailers. At the same time, the set of products Lamoda Market will change not once a season, but every month or more often. This is made possible thanks to the huge assortment and advanced logistics of Lamoda. Frequent change of goods will increase the number of customers and the store's revenue.
In addition, an additional service will be provided for customers in the offline store: here you can try on and pick up things ordered online; go to a cafe, use Wi-Fi, attend events. But Lamoda Market "this is not only a convenient space for shopping, but also new opportunities created by the "borderline" format. After studying the experience of the first store for several months, the company will decide on the further development of the retail network.
Lamoda Market offline stores, the first of which opens in Moscow, are designed to become a link between online and traditional retail, attract a new audience, set new quality standards in the trade of clothing, footwear and accessories. Lamoda Market will be more efficient and convenient than any other store thanks to deep integration with the Lamoda online platform,"minus" saidFlorian Jansen, co-founder and CEO of Lamoda Group.
"We plan that over time the visitor will be able to see things, make a decision about buying in the store and simply send the purchase to his address. LM Express will deliver all things at a convenient time. It will be shopping without bulky packages and heavy loads. Go in, choose a thing, enjoy a good price, have a cup of coffee. And we will deliver the purchases to you, "minus" sharedEric Collier, Commercial Director of Lamoda.
Photo: social networks
