Luxury fashion brand Lanvin is preparing for serious changes against the background of rapidly falling sales revenues. On the eve of the personnel reshuffle in the leadership was announced. The post of artistic director will be taken by the designer Bruno Sialelli (Bruno Sialelli), who previously worked at Loewe as a designer of a men's line under the guidance of Anderson. His credo consists in carefully mixing the opposite, for example Bruno has never sought to strictly distinguish between male and female trends. An example of this is his successful collaboration with Acne Studio – for this brand, he carried out the development of the women's line.
 

Bruno has also worked successfully in such Houses as Balenciaga and Paco Rabanne. Good reviews about his work remained during his work as a designer and with the brandAlexander Wang.In addition, he has a design account in the Paris studio Berçot.

In the statement of the press service At home Lanvin it is said that "luxury and sophistication At home Lanvin will be continued thanks to a very creative approach Cialelli, who boldly mixes the ideas of both male and female lines, which is what we need.

Note that,starting from2016, Lanvin loses up to a quarter of its profits annually,and if you don't start changing urgently creativity and ideology, one of the oldest French Houses can sink into history.

According to the chairman of Fosun Joanna Cheng, Bruno Cialelli will work with the famous manager in the luxury world Jean-Philippe Hecke, the current CEO (executive director) of Lanvin. Gekkepreviously managed Sandro and worked at LVMH. On this score Lanvin House noted in its statement: "We are delighted with the dynamism and new opportunities that will be brought to our great House thanks to the complementary combination of the creative talent of Bruno with the energetic and exceptional corporate leadership Jean-Philippe».

Photo: from open sources