Opening of the first Plein Sport boutique in Moscow
The first luxury sportswear boutique Plein Sport has opened in the shopping center Metropolis in Moscow.
The 97 m2 boutique is located on the ground floor. According to the brand's concept, the new fashionable space looks like a luxurious gym.
The design of the store was developed by the famous Italian architectural studio CLS. The atmosphere of the boutique combines the technology and corporate identity of the brand. The combination of iron, black marble, neon lamps and polished copper is an integral part of the concept of Plein Sport.
Motivating graffiti and inscriptions adorn the walls. Sports equipment is located around the perimeter: a crocodile-skin punching bag, barbells and dumbbells, sports benches used as displays, a golden basketball basket. There is a bright logo of the brand "wild tiger" in the checkout area.