New Guess boutique in Moscow
Fashion brand Guess expands its presence in the Russian market. On Saturday, March 30, the long-awaited opening of the 28th mono-brand store of the brand in Russia took place. A new retail outlet with a total area of 300 sq. m. m with a large showcase with a total length of 26 meters is located on the second floor of the Okhotny Ryad shopping center in the center of Moscow.
The new store reflects the global business objectives of Guess with an emphasis on the development of the Russian market: the daily passability of "Okhotny Ryad" is up to 100,000 people, including a large number of tourists. The updated design of the Guess boutique is focused on light shades. The concept of a wide space is designed to give guests a new shopping format: the perception of collections has become more comfortable due to the large amount of light. The accessories area, which occupied the central part of the store, became distinctive.
To date, Guess is represented in Russia by 28 single-brand stores and 9 outlet stores. At the end of 2019, it is planned to open 3 more brand stores.
Photo: Guess press service