According to analysts of the research company Markets&Markets, the volume of Digital Signage in the global market will reach $23 billion by 2020, and the largest share currently belongs to retail and is 20%. You don't need to be an MIT professor to understand the industry will develop by leaps and bounds and grow in new ways of broadcasting advertising on digital media.

The Russian Digital Signage and Digital out-of-home retail market is represented by bright realized objects and demonstrates rapid development. New projects, pros and cons of digitalization of POS materials, development markers and ways of communication with the buyer will be discussed at the conference "Digital Signage in retail" at the international ProAV exhibition Integrated Systems Russia 2017 (October 31November 2, «Expocentre»).

A special tour of the exhibition Integrated Systems Russia will be held for the conference participants, where modern digital solutions can be seen firsthand at the joint stand of suppliers and in existing installations «Smart Digital store» and «Smart Digital Cafe».

The conference "Digital Signage in retail" will be held on October 31 from 12:30 to 16:00. The conference program has already been formed, it will be opened by Florian Rotberg, Executive Director of Invidis Consulting (Munich), with an analytical report "Retail Keynote: from Experience to transaction". Florian will explain why the retail industry is increasingly looking for more impressive and dynamic digital retail concepts based on practical expertise. Storytelling at points of sale (PoS) is aimed at providing unique opportunities for offline retail, but dynamically changing prices, an almost unlimited range of products and instant availability are a widespread practice of online sales. These methods are difficult to reproduce for most offline retailers from the mass market segment. Nevertheless, the possibility of obtaining a unique experience opens up the potential for offline retail to form product offers that online retailers cannot match. In Florian's introductory speech, global trends and industry drivers will be considered. In addition, delegates will get an idea of one of the most discussed retail concepts.

More information – on the website.