On August 16 the program of the Open Day at the center "Management and Communication in the fashion industry" of the HSE (ModaHSE) will host an open lecture by one of the most interesting opinion leaders and fashion industry insiders, the author of the Telegram channel "Good morning, Karl!» Katya Fedorova.

The topic of the lecture is «Influencers in fashion   why the industry will not be the same».

It will be about who is a fashion influencer, how to work with him or how to become one. About why real people have replaced magazines as sources of fashion information, how empires are built from a personal brand and how you can use it for your own purposes.

The lecture will take place on August 16at: Moscow, Maly Gnezdnikovsky Lane, 4, Higher School of Economics. Start at 18:30.

Also, after the lecture, it will be possible to ask the organizers questions about education and building a career in the fashion business.

The visit is free, subject to a preliminary mandatory registration.

Photo: FGC