The company Royal Philips announces the appointment from November 1, 2017 Maxim Kuznetsov for the position of General Director of Philips in Russia and the CIS.

Maxim Kuznetsov joined the team Philips in 2005 and over the past 12 years has held various positions in sales, marketing and market management. Since 2012, Maxim has managed the company's business in Ukraine, and in 2014 he took the position of head of the division Philips «Consumer goods» in Russia, Ukraine, Belarus and Central Asia.

Thanks to a balanced strategy of managing the consumer goods business, even in a difficult economic situation, Maxim managed not only to maintain the leading positions of Philips in the market of small household appliances, but also to ensure the successful launch of new product categories. Under Maxim's leadership, the focus of the division's development has become a fast-growing online sales channel. In this direction, the company Philips was rapidly gaining momentum and achieved significant success, including as a result of opening its own online store in Russia.

Maxim Kuznetsov will also take the position of head of the PhilipsHealthcare division in Russia and the CIS and will head the Philips research center in Skolkovo. The new appointment to the position of head of the Consumer Goods division in Russia and the CIS, which was previously held by Maxim Kuznetsov, will be announced later.

Arman Voskerchyan, who previously held the position of CEO of Philips in Russia and the CIS, will continue his career at Philips and will head the global division of "Therapeutic Care", which is based in the USA.