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15.04.2024 | Амина Айзятова

The neural network has developed the design of new Nike sneakers

Every year, the neural network penetrates more and more actively into different spheres of human life, of course, fashion is no exception. In Paris, at an exhibition dedicated to the Olympic Games, Nike presented futuristic sneakers to the world, the design of which was developed by neural networks. Resorting to a new approach, the team created a special line of AIR (Athlete Imagined Revolution).

One of the leading sports companies took a responsible approach to work, taking care not only of the spectacular design, but also of the functionality of the models. To do this, Nike interviewed famous athletes, finding out which shoes professionals consider comfortable. It is known that one of the participants was basketball player Victor Vembanyama, for whom the brand developed a personalized model.

In total, the collection includes more than 5 pairs of shoes, each of which has not only the famous tick (brand logo), but also the inscription AIR. Non-standard models are made in white and orange colors and look like something alien. The visible shock-absorbing Air insert itself is decorated with pixels inspired by the stone on the necklace that Vembanyam wore to the NBA Draft in June 2023.

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