With the departure of many European brands, Russian citizens began to purchase clothes from local designers more actively. Yandex Market conducted a survey, the results of which showed that 74% of the respondents surveyed consider the clothes of domestic designers to be a good alternative to the departed foreign brands.

According to statistics, 78% of respondents noted the quality of products of local brands. In their opinion, Russian clothing, shoes and accessories are not inferior in quality to foreign manufacturers. At the same time, 81% of respondents believe that the things of Russian designers differ in a more original design.

Among other advantages of domestic brands, buyers also note the cost of goods: 41% of respondents do not see a strong difference in the price of domestic and foreign products, and 33% of respondents note that clothes from Russian manufacturers are cheaper.

According to the marketplace, 82% of respondents who previously purchased clothes from local brands are ready to repeat the purchase. This opinion is also confirmed in the dynamics of orders on Yandex Market. Thus, in the period from January to May 2024, the number of orders for clothing, shoes and accessories from Russian brands increased by more than 7 times compared to the same period in 2023. The positive dynamics allows us to conclude that with the departure of Western brands, the Russian fashion industry has significantly strengthened its position in the market.

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