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26.06.2024 | Милена Мисоченко

Moschino: A new course led by Adrian Appiolaza

The new collection Moschino, created under the leadership of the new creative director Adrian Appiolaza, has become a real revelation for the fashion world. Appiolaza, previously known for his work with Givenchy and Jil Sander, managed to skillfully combine classic elements of Moschino DNA with modern trends in the collection.

In the collection we see impeccable lines, precise proportions, high—quality materials, as well as references to the Moschino archives - recognizable prints, logo, elements that have become iconic over the years of the brand's existence. The collection sparkles with subtle humor, there are ironic details, playful accessories, and even references to pop culture.

Appiolaza is not afraid to experiment: he mixes styles, plays with proportions, uses unusual materials. As a result, the collection turns out to be fresh, original and memorable.

This collection will be a huge success. It reflects the new vision of Moschino: fashionable, ironic and modern. Brooches in the shape of scrambled eggs will definitely get into the fashion playlists of this and future seasons, and updated Survival jackets will decorate street images all over the world. Adrian Appiolaza managed to breathe new life into the brand and take it to a new level.

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