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B2B Журнал
18.04.2024 | Амина Айзятова

Lamoda expands horizons: new clothing brands NUME and MADEMAN

In March of this year, Lamoda announced the launch of two of its own clothing brands at once. The company explained this decision by the high demand for casual clothing among customers, as well as the consumer's desire to find a replacement for brands that have left Russia.

Nume is a brand of women's clothing, the design of which was developed by the lamoda company team. The first collection features more than 300 models, including dresses, pantsuits, shirts, jackets, skirts, as well as shoes and accessories. Prices for products start from 1,590 rubles and reach 13.9 thousand rubles. You can view the catalog now on the Lamoda website.

Mademan is a brand of men's casual clothing, the range of which will consist of 200 items in the middle price segment. At the moment, there are 30 products on the Lamoda website.

In addition, Kupishuz LLC, which manages Lamoda, has applied for registration of the Expect, Found, Junes, Mate, Pose and Renew trademarks. The company did not tell how they will be used.

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