Fashion experts say today: the place of the king of street fashion is becoming vacant. For many years, it was unconditionally the brand OFF-WHITE, the founder and designer of Virgil Abloh (Virgil Abloh). Abloh surprisingly reconciled street fashion, which despises luxury and the world of high fashion itself.

The brand has a good stable position and is extremely successful in sales worldwide. Eblo is in great demand: he also remains the designer of the brand Kanye West, in the spring, the famous brand of luxury suitcases RIMOWA announced a collaboration and the creation of a capsule collection with OFF WHITE. Virgil came up with a transparent suitcase and delighted his customers with it.

"This collaboration was an experiment that allowed us to study the emotional attachment of people to their own things. Our project has been somewhat delayed, but now the ideas that we have been collecting all this time will be presented to the world. I like such distinctive long-lived brands as RIMOWA. I got a lot of pleasure from being able to bring my new ideas to our common cause."

Virgil Abloh, designer

The company NIKE has not forgotten to create with this brand its new sneakers Off-White ™ x Nike Blazers, which are today in Instagram Abloh«declassified », giving them names, as they used to give names to ships. The orange sneakers will be called «ALL HALLOWS EVE», and their black brothers –GRIM REEPERS. Both names refer us to children's chants for Halloween, so we expect the release of the long-awaited sneakers by November exactly to All Saints' Day.

But surprisingly, one of the stars of the black subculture LeBron James has already exposed his photo in black "unreleased" sneakers, which were briefly shown as part of Paris Fashion Week. The excitement around any creation of Ablohconfirms that it is he who remains the diplomat who connects the world of subcultures and street fashion with traditions Fashion houses and the world of haute couture and pret-a-port de luxe. But experts are experts to notice: the giant of the fashion industry LVMH appreciated the talents of the American designer highly and appointed him in the spring to the position of designer of the men's line of the House Louis Vuitton.

«I am watching the ascent with great interest Virgil since he worked with me at Fendi in 2006. Innate creative imagination and rebellious manner made him an actual figure not only in the fashion world, but also in modern pop culture. His sensitive understanding of luxury and professionalism are the key factors on which the future of Louis Vuitton menswear now depends.

Michael Burke, Chairman and CEO of Louis Vuitton

Presenting this summer in Paris not only the new collection OFF-WHITE with a luxury suitcase in collaboration with RIMOWA and sneakers Off-White ™ x Nike Blazers, Virgil managed to hit his detractors on the spot with his absolutely bright and fresh men's collection from Louis Vuitton.

«I consider it a great honor to be appointed art director of men's fashion Louis Vuitton. The heritage and creative integrity of the House will serve as key elements of inspiration for me. Taking them as a starting point, I will draw parallels with modernity.

Virgil Abloh, designer

But the devil is in the details: Virgil himself is incredibly hardworking and no doubt creative, but by creating collections for the luxury- segment, he is unlikely to be able to keep the wave and remain the king of street fashion.

Even being a virtuoso of diplomacy in the fashion industry, no one has canceled the influence of politics and even religion on fashion. No wonder the great Karl Lagerfeld works in the segment of famous brands haute couture and pret-a-porte de luxe. It is unlikely that the American designer will be able to repeat the success Lagerfeld. So the throne of the king of street fashion will soon be free.

Quite the obvious contender for the throne becomes the brand ALYX –considering the connection between the British designer Matthew Williams (Matthew Williams) and Abloh. Since both worked on Been Trill together and ALYX shows sales growth. The second contender was the German brand 032c, which began with the release of socks with humorous inscriptions like "Don't forget to take off your socks before sex". Today, not only accessories are produced, but also successful clothing lines sold by retailers in 63 locations around the world. The third contender for the place of the king streetwear – also the English designer Martin Rose (Martine Rose), whose shows Virgil Abloh never misses. And the list of contenders is completed by the brands Advisory Board Crystals from Los Angeles and Y/Project. Let's see who wins this war.

Photo: RIMOWA, Louis Vuitton, social networks.