The group of companies «Korus Consulting» has presented to retailers a new omnichannel solution for managing digital content and sales in stores. The solution is based on Digital Signage, video analytics and eCommerce technologies, the integration of which will allow retail chains to increase sales and awareness of goods in retail outlets.

«Virtual store» – a comprehensive solution that combines several technologies at once: beacons, digital storefronts, computer vision, eCommerce and BI systems. The solution is installed inside any store and allows you to manage advertising content and consumer behavior not only within the retail space, but also online. With the help of the "virtual store", visitors will be able to quickly and conveniently make purchases in the store and place orders online, even for positions that are not available at the offline point.

The solution works on the technologies Addreality and 1C-Bitrix and allows retail chains to segment visitors in stores, show them targeted advertising, use online shopping stories to predict demand for a particular article. In addition, the system is a modern way to automate advertising at points of sale, increase its efficiency, reduce costs and labor costs and increase sales.

"We have created a solution for offline retail that allows you to combine retail outlets and online communication channels with customers. Now stores do not need to puzzle over how to convey information about promotions or new products to customers, how to link together different products – the system will do it for them. She will show the right advertising, segmenting customers by gender and age, give out information about the product and make a comparison, recommend related products, thereby increasing the size of the average receipt in the store. This is an ideal consultant who does not make mistakes, – comments Maria Bar-Biryukova, Deputy General Director of Korus Consulting Group.

For the first time, the solution was presented at the «Russian Retail Week» in Moscow on June 5–9. "By showing our ready-made solution at the Russian Retail Week, we were convinced that today retailers are already 100% ready for such innovations. Moreover, almost all representatives of the industry understand that in a couple of years such virtual stores will be widespread, so today retail chains have a unique chance to win the hearts of advanced buyers of a new generation,"says Vyacheslav Kogan, Development Director of eCommerce Group of Companies "Korus Consulting".