The famous Kazakhstani director, famous for his work on clips for 21 Savage & J. Cole, Ivan Dorn, broadcast of the presentation of Kanye West's Donda album and the film "Kash", Aisultan Seitov, appeared in a new role. He became the face of the spring campaign of the Russian brand Ushatava.

Seitov tried on a See-Through jacket from the SS24 Paper Street collection. The vinyl film from which the jacket is made does not hide, but on the contrary, reveals all the inner secrets of the product. The folds of the side pack, the elegant lines of the shoulder pad, the intricate seams of the sleeve sleeve — all this, usually hidden from the eyes, comes to the fore and becomes an object of admiration.

The most difficult cut of the See-Through jacket is a dedication to designers, cutters and seamstresses—laboratory assistants Ushatava. In every stitch, in every detail, you can feel their skill, love for their work and boundless imagination.

The choice of Ushatava as a partner for the campaign is not accidental. The brand, founded in 2014, has already managed to win the hearts of many with its unique style, combining individuality and modern trends.

Seitov's image in the Ushatava campaign is a bold statement reflecting his creative nature and non—standard approach to fashion. The collaboration between the director and the brand proves once again that fashion knows no boundaries, and creativity can manifest itself in a variety of forms.

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