The Russian fashion operator Forus Fashion Group is developing its own retail chain of children's clothing. In the shopping and entertainment center MEGA Khimki, the flagship and first in Moscow store of current and fashionable clothes for childrenJunior Republic opens, with an area of 70 sq. m. Own brand Junior Republic with a focus on school uniforms and outerwear, the company launched in 2012. In the production of products for children, only high-quality and safe materials are used to ensure comfort and convenience of movement.

Until now, Junior Republic clothing could only be bought in well-known multi-brand chains and on large online platforms, but in 2018 Forus Fashion Group decided to master a new retail segment and develop its own stores.

To date, the FFG portfolio includes such brands as Tommy Hilfiger, Tommy Hilfiger Kids, Calvin Klein Kids, Bomboogie, Isabel De Pedro, Cornelle.

«Junior Republic for six years of its existence has managed to establish itself as a brand offering clothes made of materials and fabrics of world quality for children. Over the years, we have formed our loyal audience, while opening our own store will allow us to start a new stage of development, attract new customers and offer a larger assortment to our regular audience. We are glad that such a high-quality shopping center as MEGA Khimki will act as a platform for the implementation of our ambitious strategy.

Yulia Solntseva, founder and CEO of Forus Fashion Group

 

Nadezhda Martynova, Head of Retail Services at JLL, who acted as a consultant on finding and renting premises for a new store, notes: "As a platform for the first Moscow store of its own brand Forus Fashion Group we we offered one of the most popular family shopping centers in Moscow. MEGA is the first point for many brands to successfully enter the market, because it combines the main components of the effectiveness of any retailer: high attendance, high-quality, solvent audience and excellent transport accessibility. In addition, it is in the Khimki MEGA that a high-quality pool of tenants of the children's segment has been formed, which will harmoniously complement the new and in-demand brand Junior Republic.

Photo: JLL