If in previous years the company "Unichel" traditionally opened 20–30 new stores, this year the figure will increase by 3 times. In the first half of the year alone, the retail chain grew with 25 new shoe salons. In addition, "Unichel" confidently develops new territories. In the last few months, Russian brand stores have appeared in six regions of the country: Vologda Region, Arkhangelsk, Astrakhan, Syktyvkar, Yakutsk, Saratov. The first store in the northern capital of St. Petersburg is preparing to open. The development of the retail network in Moscow is also continuing.

The appearance of new branded shoe salons is due to consumer demand. According to Rosstat, "Unicel" is the leader in the volume of production of genuine leather products and is among the top three largest shoe manufacturers in Russia. In total, 536 branded stores, including 45 in Kazakhstan, operate under the «Unichel» brand. Now the first shoe salon is being prepared for opening in the second capital of the republic of Alma-Ata.