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B2B Журнал
22.06.2017 | Степан Максимов

Evolution of the Clarks' Nature Model

The brand Clarks shared the history of the evolution of the popular model Nature.

 

In the 80s, the designers of the English brand Clarks set out to find the most harmonious combination of sports style with everyday. As a result, in 1982, the Nature model was released, which became this unique hybrid and immediately received a lot of fans. This model has been in particular demand among the English public throughout its history.

 

Unstable English weather (very similar to our summer) contributed to the popularity of this model, because the quality of the materials used and the thoughtful design of "walking on air", using the latest technologies of those years, allowed using these shoes in any situation.

 

Today Clarks presents a completely rethought, redesigned with the latest technologies, a truly reborn version of Nature. The model was named Nature IV. The designers of Clarks have worked on the canonical look of Nature, using innovative techniques, taking into account the biomechanics of foot movement, anticipating promising fashion trends.

 

 

The key features of the new generation of the model are:

  • perfectly repeating and fitting foot pad;
  • thoughtful design both outside and inside;
  • high degree of depreciation, implying a combination of innovative materials, construction and technologies;
  • the best combination of form and functionality.

 

Looking into the near future, it is worth noting that the brand continues to work hard to improve this model and the newest version will go on sale in the autumn-winter 2017 season.Nature V.

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