Plastic? Yes! But in a new way! INSTASAMKA and VK are launching a joint collection made of recycled plastic. The limited collection of jewelry and merch made of recycled plastic is a real explosion of style and environmental friendliness. Every purchase is a contribution to a bright future. All proceeds from the sale are directed to the VK Dobro Foundation to support young people with disabilities.

By depositing plastic waste labeled "5 PP" (polypropylene) in seven major Russian cities, in Moscow, Yekaterinburg, Novosibirsk, Krasnodar, Saratov, Tomsk and Nizhny Novgorod, you become part of this movement. Polypropylene is containers, disposable tableware, beverage tubes, lens boxes, buckets, toys and more. Each ecocenter has its own list of accepted factions.

The VK and INSTASAMKA project is a very important initiative, and is a prime example of how businesses and celebrities can come together to solve important environmental problems.

The Rich Recycle project will last until August 10, and you can purchase merch from the collection on September 7 at VK Star Market (Bakery No. 9. Boiler room, Moscow).

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