Manufacturers and retailers in the current situation urgently need flexible trading formats, since a significant part of the consumer audience has not yet decided on the choice of shopping channels or remains in traditional markets, it needs to be attracted and made loyal. Many market participants are not able to provide industrial production volumes and full-fledged marketing now, they must develop and get their consumers. The industry needs a field for effective testing and putting new products on sale. These tasks will be solved on the site All-Russian trade festival "Grand Bazar" with the direct participation of the Ministry of Industry and Trade of the Russian Federation.

The festival will bring together domestic manufacturing companies (traditional and new), chain retail, representatives of brands, as well as fashion designers, designers, designers, in total over 10 thousand participants.

Main thematic sections: women's, men's and children's clothing and shoes; leather and fur products; denim; sports and outdoor clothing; underwear and swimwear; everything for home, including home textiles; jewelry; wedding and evening fashion; hobbies and entertainment; accessories.

Advantages of "Grand Bazar":

• a wide consumer audience, including newly attracted ones: solvent, but not overlapping with the audience of shopping malls and street retail;
• the combination of manufacturers unknown to the buyer and promoted brands on one site provides a new, fresh perception of the presented goods;
• a great reason to work out the supply of products: branding, packaging, merchandising;
• the transition from the online space directly to the buyer takes place immediately at the federal level;
• the best opportunity to expand the individual base;
• sales are not stretched over time, there is no need to maintain the assortment and size range for several months;
• testing of new ideas within the framework of one-time batches and limited editions of products carried out specifically for the fair-festival, without intermediaries;
• effective contacts with the purchasing link: stores, chain retail, buyers.

The business program of the festival includes seminars and round tables on the promotion and sale of products, master classes from brands, designers, stylists, mass media, fashion shows, interactive programs and presentations, awarding with special Awards. Festival participants will have the opportunity to communicate directly with representatives of the federal government. 

«Grand Bazar» – is a single field of shopping and entertainment in free access, where comfortable conditions of stay for all categories of buyers are provided. The festival presents a unique, voluminous, fundamentally different assortment in comparison with markets, shopping centers and street retail facilities, and at unique price offers.
 

The next «Grand Bazar» will be held on March 14–18, 2018 in Moscow, Expocentre Fairgrounds, in Pavilion No. 5 (m. «Exhibition»).