Over the past few years, the fashion world has undergone dramatic changes: new trends, influencers, and promotion strategies have emerged. More and more local brands have begun to appear that are just starting their journey in the Fashion industry and want to make themselves known. It is more important than ever for them to follow the latest fashion trends.

In this article, we have prepared global trends in the fashion world, by adapting which niche brands will attract the attention of audiences and potential buyers. 

Return to nature
Connection with nature has become an important part of fashion. Natural fabrics, earth tones and organic textures have become very popular among buyers. Producing eco-friendly and recyclable fabrics will be a huge competitive advantage and allow a start-up brand to stand out.

Individuality and self-expression
In the modern world, self-expression through clothing style is of great importance. Combining incongruous things, trying different combinations, bright colors, adding accessories - all this allows people to express their individuality. Owners of local brands must take this fact into account and, in addition to the main, basic collection, they can dilute the color scheme with unusual and exclusive items.

Use of new technologies
Modern fashion is closely related to technological innovation. The use of 3D printing, holograms, and smart fabrics is a global trend that remains relevant to this day. The introduction of new technologies into a local brand will distinguish it from competitors and will definitely attract public attention.

Cooperation with influencers and creation of collaborations
Even the most famous fashion houses do not neglect collaborations with media personalities who have a huge fan base who want to be like them, so collaborations of local brands with bloggers and the creation of joint collections will definitely not go unnoticed and will attract the attention of subscribers and the younger generation.

Developing a new brand from scratch is a huge job that takes a lot of time and resources; it is very important to find your audience and make yourself known in the world of the fashion industry. Following global trends will provide an opportunity to learn about the brand not only to Russian clients, but also to foreign ones.

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