From October 25 to 28 at «Crocus Expo» perfume and cosmetics exhibition InterCHARM will present a diverse and rich program for all interested and involved in the industry. The days of the exhibition will be marked by both familiar and completely new show programs and business events. According to statistics, about 80% of all agreements in the Russian beauty industry are concluded on InterCHARM.

On October 25 and 26, the summit of suppliers and retailers Retail Connect will take place. Each participant of Retail Connect will be able to find retail chains and suppliers of the necessary categories of goods for purchases and deliveries and conclude agreements within the framework of the summit. The summit program includes discussion of modern cosmetic trends, legislation in the cosmetics industry, as well as trainings to improve the effectiveness of negotiations.

Autumn InterCHARM for the first time in recent years will hold its own business forum "How to create a beauty brand". The conference program will cover all aspects necessary for the promotion of a cosmetic brand - perfume, premium, natural, etc. Conference participants will learn about all stages of promoting their own brand of cosmetics - from creating a legend about their product (storytelling) to bringing the brand abroad. Sampling services (beauty boxes) will also be topics of discussion. The audience will be presented with the most interesting cases illustrating the success in launching beauty brands. The speakers will be managers and marketers of large cosmetic companies.

All those interested in the promising direction of aesthetic medicine will be interested in the conference "Aesthetic medicine services in Russia. Market analysis: product, customer, prospects", which will take place on October 27. On the same day, a round table will be held"Behind the scenes of natural cosmetics", where the subtleties of the composition, certification and market of organic products will be discussed.

In addition to these events, InterCHARM will also host:

• Nail Service School;
• conference "Algae in the beauty and health industry"
• round table «Analysis of cosmetic formulations. Mission impossible?»;
• XII All-Russian Convention of Beauty Salons;
• the final of the XXIII Russian Championship in hairdressing, decorative cosmetics, modeling and nail design.