The leader of the streetstyle segment, the American brand Supreme opened a flagship store in Manhattan (New York), temporarily occupying a room in the legendary The Germania Bank Building, built in 1898. The New York brand already has stores and representative offices in its hometown, it is well represented by retailers, including Dover Street Market. But it was not so easy to open a conceptual flagship boutique with such modern clothes in the famous historical building. That is why the placement is temporary – for the period while the renovation of the permanent boutique Supreme on Lafayette Street, 274. It was necessary to present a new seasonal collection somewhere!



At the opening of the flagship, fans of the brand lined up in a long queue, looking with interest at the design of the temporary store. Designers decided not to display boring compositions with mannequins in the windows, instead they "took to the streets", covering the walls of a historic mansion in the center of New York with slogans and recognizable prints.



Inside, balustrades from a century and a half ago and stucco molding have been preserved from the historical setting of the old banking center. But under the stairs there are expositions with skateboards from Supreme, and instead of the traditional Mercury, that decorated many trading platforms and banks of the world in the XIX century, a giant branded sculpture of the brand appeared.

Photo: Supreme