The campaign against counterfeit products launched by Philippe Plaine is gaining momentum due to the strengthening of the international brand protection program in more than 35 countries: in Europe, Russia, the Middle East, Southeast Asia and the USA.

The campaign, in which thePlein Group fights against all counterfeit products imitating Philippe Plein's brands, is deployed through retail and digital channels and covers all available resources from social networks to banned sites.

With the support of Barzanò & Zanardo Philippe Plein, a leader in the field of intellectual property protection, has developed a global strategy to combat counterfeit products in the regions. The brand has already carried out a significant number of direct interventions, during which about 50,000 units of counterfeit goods have been seized since January of this year.

Instagram Facebook, Instagram and other social networks, as well as cleaning the Internet from an impressive number of sites and online auctions, are being eliminated by a team of lawyers with the support of Markmonitor .

The principle of zero tolerance ("zero tolerance"), widely applied in cooperation with local authorities and distributors, is aimed not only at protecting businesses and buyers from unoriginal goods, but also at prohibiting illegal practices related to child labor, trade in fakes and weapons.

The campaign by Philippe Plein against counterfeit products is accompanied by an effective retail development plan, which implies the opening of 1 to 3 new stores per month around the world, which is equally important both for monitoring various markets and for attracting new fans of the brand.