subscribe to brand news 
b2b Magazine
21.09.2018 | Альбина Весина

Fashion Tech Day

On October 24, Moscow will host Fashion Tech Day is one of the most interesting and non-standard business events of autumn 2018. Over 500 owners and managers of international and Russian fashion business will gather in the Digital Business Space on Pokrovka to hear the speeches of the most authoritative market players and exchange opinions on the problems facing the entire segment in the context of the technological challenges of the XXI century.The event is focused on solving applied issues for business and will be interesting to business owners, commercial, IT and marketing directors.



Fashion Tech Day is the first conference in Russia, which will be attended by TOP managers and founders of the largest global brands and retailers actively implementing digital strategy. Among the main heroes of the conference are the heads of companies that are entering the public business field of Russia for the first time. Among them VF International, Adidas, IKEA, Philip Plein, Zimmerli of Switzerland, Vault, La Martina.



Key topics of the event:

  • digital transformation of the fashion industry;
  • a radical change in the roles of the main players and the ecosystem;
  • new business models in the fashion segment;
  • omnichannel strategies for working with a customer going online.

Since the event will take place within one day, the program will be very dense and intense, requiring a particularly careful selection of experts. More than 30 speakers from fashion brands are scheduled to speak, who are actively developing didgital technologies, successfully implementing an omnichannel sales strategy and have already achieved success in working with big data.



Among the brands participating in the conference are such companies as Wildberries, AliExpress, Otto Group, Inventive Retail, eBay, AIZEL, Chanel, Lancel, Ecco, LeForm, Ozon, LaModa, Yves Rocher, Gloria Jeans, "Sportmaster" and many others. Owners and managers of premium and luxury brands will also present to the audience their vision of the main trends affecting the process of digital transformation of the fashion industry. The main focus of the Fashion Tech Day program will be on round tables, where brands, retailers and technology services will discuss specific business cases, details of their implementation and the results of implementation.Among the speakers of each round table and discussions will be both foreign experts and the most important players of the domestic market, which will allow us to consider global trends in practical relation to the realities of Russian reality.



A separate section of the conference will be dedicated to the pitch session of startups. The Untitled VC co-organizer of the conference and one of its main ideologists is already selecting young companies who will make brief presentations of their business ideas. It is possible that future stars of Russian entrepreneurship will be among them.



The dense program of the conference will end with a pleasant friendly eFashion party, where in an informal atmosphere the participants of Fashion Tech Day will be able to continue discussing the presented ideas and facts and relax with new colleagues in the workshop.

Date of the event: October 24.

Venue of the event: Digital Business space (Moscow, Pokrovka str., 47).


Photos provided by the organizers.