On September 19, 2018, within the framework of the Communications Platform of the 51st Federal Fair "Tekstillegprom", a public talk "Fashion industry today: a new consumer, new technologies, effective business models" will be held. The discussion will be moderated by Anna Lebsak-Kleimans, CEO of the leading consulting agency in the fashion industry of RussiaFashion Consulting Group, methodological director of the Center for "Management and Communication in the fashion industry" of the HSE (ModaHSE).

One of the main changes in the fashion industry today is the consumer and his requests. This brings radical changes to the work of the entire industry. The meeting will focus on the state of the market as a whole, how the consumer has changed and what new opportunities companies need to use in order to gain his trust and not lose their positions.

Within the framework of the Business Program of the Communications Platform, the following seminars will also be held: Natalia Chinenova«How to analyze the existing base of wholesale customers and attract new ones, stimulate wholesale sales» and «Where do the product residues come from and how to convince consumers to buy before the start of the sale» two seminars on commercial trends in women's fashion Andrey Burmatikov and men's and children's fashion by Galina Kravchenko; workshop «CAD «Grace » "the key to the success of sewing enterprises, ateliers and freelancers" seminar "Analysis of trends in textile design of the season "autumn-winter 2019": the main themes, colors and directions"of the textile design studio Solstudio Textile Design. In addition, Solstudio Textile Design will present the Surface design – surface design zone, which will be located in Pavilion No. 69. The second public talk will be held by the project manager of the multi-channel b2b platform "Fashion magazin"Denis Fomin "Content as a digital identity of the brand on the Internet". There will be shows: the XII competition for the award "Fashion of Russia", buyer shows and the 40th anniversary International Competition of Young Designers "Exercise".

We invite you to visit the 51st Federal Wholesale Fair of Textile and Light Industry Goods and Equipment "Tekstillegprom", which will be held from September 18 to 21, 2018 in Moscow, at VDNH, in pavilions 69 and 75.

Admission to public talk is free based on registrationby email.

Photo provided by the press service of the company "RLP-Fair"