On May 25–27, the art space "OK16" will host the Fashion Idea Festival  the first narrow-profile festival aimed at finding and presenting young talents in the field of design and related areas of the modern fashion sphere. It is here that designers of clothing, accessories, photographers, illustrators, stylists, bloggers and other creative teams will be able to present their work to a wide range of people, not limited to the format and scale of existing events. The organizer of the creative forum is the Belarusian Fashion Chamber..

"We see how the influence of Belarusian fashion in society is growing. Today it is already obvious that such a project as Fashion Week, which encourages designers to demonstrate their creative potential, has brought certain results. By the large number of constantly appearing events and organizations related to fashion, one can judge the great prospects of this industry.

 

Our goal is to make the fashion industry as attractive as possible for young people, but at the same time to separate novice brands and experienced brands according to clear criteria. The latter is due to the fact that there is a large margin of error when comparing fashion offers from well-known fashion brands with bold and, even if not practical ideas, young designers.

 

It is necessary to encourage young entrepreneurs not only to work successfully independently, but also to cooperate with each other, strive for internships, participation in competitions, creative projects. This is a matter of personal prestige of the designer and the essence of all professional activity is to constantly move forward, creating new models and images in accordance with requests. And, as a result, the new generation will have alternative assessments of creativity to likes.

Yanina Goncharova, Chairman of the Belarusian Fashion Chamber

During the festival, young people will have a real chance to present their brand to interested parties and become holders of international grants, such as CPM (Russia), Follow the Fabrika (Russia), IED (Italy), British Embassy in Minsk (Great Britain), Vogue Talents (Italy), Admiralty Needle » (Russia), the 21 vek Festival (Belarus), reputable print publications, as well as participate in partner events of the Fashion Chamber. Each contestant will get a unique opportunity to be one of those who will get not just a prize, but an opportunity for further development.

Official partners of Fashion Idea Festival – companies Oriflame and Mark Formelle, which in their work place bets on young people and support them in every possible way.

The following thematic projects will be held within the framework of the festival:

• Fashion Market – sale of designer clothes and accessories;
• Fashion Study Center – educational lectures and workshops;
• Fashion Show/Installation – shows and installations of Belarusian designers with grants;
• Fashion Movie – program of fashion screenings;
• New Design Exhibition – exposition of design objects;
• Job Fair – job Fair;
• New Names Belarus Fashion Week by Mark Formelle – competition of young designers.

The festival program will also include: The exhibition of the Swedish Embassy in Belarus «History of Swedish Fashion» with the support of the Swedish Institute; photo project «The Power of White» Alik Zamostin; exhibition of the Belarusian Union of Designers and much more.

More information about the festival program and terms of participation can be found here.

Photos are presented by the organizers.