Mugler has launched a social program in which it provides scholarships to promising students studying modern music and dance who need financial support, WWD (Women's Wear Daily) reports.

The program was named the Mugler Creators Program. 175 thousand euros were allocated, which will be distributed among 16 young talents in the United States and Great Britain who are experiencing financial difficulties and are unable to pay for their studies. In the future, it is planned to expand the program to provide great assistance to novice dancers and musicians.

"For more than 50 years, the connection between the world of performance and the Mugler house has been inextricable. Today, I am overwhelmed with pride and joy that I am giving talented young artists the chance to make their dreams come true, inspiring the next generation of performers.", — noted Mugler President Danielle Lahana-Eidenbaum.

In addition to the obvious charitable purpose, the Mugler Creators Program reflects the strategic vision of the fashion house in the context of the development of the cultural ecosystem. Mugler has historically been associated not only with avant-garde fashion, but also with vibrant, dramatic shows in which music and dance played a key role. By supporting students studying these disciplines, the brand strengthens its position in the world of art and performance, where aesthetics and movement are combined with fashion. This is not only a social initiative, but also a long-term investment in the formation of creative communities that can influence the development of the fashion and art industry in general.

For fashion professionals, it is important to note that such programs can become a new trend among luxury brands. In an era when social responsibility is becoming increasingly important, brands that expand their influence beyond fashion catwalks are attracting the attention of both buyers and investors. Fashion houses can take advantage of this initiative to show their commitment to art and culture, strengthening their status in the global community.

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