On October 31, a store of the French underwear brand Etam opened in the shopping center "French Boulevard" in St. Petersburg after reconstruction.The newly opened boutique is decorated in the style of an elegant Paris apartment, the decor repeats the concept of new stores Etam in European capitals. In honor of the opening, from October 31 to November 5, the store will host an action "Happy Opening"when buying any bra, except for discounted products, each customer can choose panties as a gift.

The brand Etam is known all over the world and has been holding the position of the main underwear brand in France for more than 100 years. In the shopping center "French Boulevard", in addition to permanent and seasonal collections of underwear, the assortment includes all the main lines of the brand "home and sportswear, accessories, as well as exclusive capsules, for example, sets and bodysuits, which were demonstrated at the recent Etam show during Fashion Week in Paris.

Photo: Etam