The winter 2019 season of the Panorama Berlin exhibition, which took place from January 15 to 17 at the main site of the Messe Berlin exhibition center, has ended. This is one of the most important industry trade events covering all segments of the fashion industry. From year to year there is a qualitative development of the exhibition, and this season, within the framework of the updated concept of Panorama Berlin, the premiere of the thematic platform Selvedge Run & Zeitgeist was successfully held.

More than 70 conceptual brands producing informal and casual men's clothing and handicrafts were presented in a new place under the slogan #ReachNextLevel ("Reach the next level"). The site located at the southern entrance to the ExpoCenter Berlin, where the exposition unfolded, was distinguished by the presence of an interesting spatial concept, well-thought-out lighting, an unusually successful design of stands and a pleasant atmosphere, which made the Selvedge Run&Zeitgeist suitablea stage for the presentation of products of specially selected cult and traditional brands, as well as brands producing denim clothing, which are characterized by exclusive products and sustainable production technologies. The platform attracted a large number of visitors and buyers, presenting both traditions and a modern look at fashion and thereby expressing the spirit of the times.

Here it was possible to order or buy directly products of such brands as: BLUMANN JEANSHOSEN, BLUNDSTONE, BMW MOTORCYCLE, A PIECE OF CHIC, BURGUS PLUS, CG-CLUB OF GENES, CHIPPEWA, COMPANION DENIM, 1920TH, DUNDAS FOOTWEAR, EMMA OPITZ, F.O.B. FACTORY, FLEURS DE bagne, FINE CREEK LEATHERS, GRAPH ZERO, HEINRICH DINKELACKER, HEN'S TEETH, HOWLIN'S IRON HEART, JAPAN BLUEJEANS, KINGS OF INDIGO, KIPLAY VINTAGE, MOMOARO, MR. ERWIN, OBBI GOOD LABEL, OFFICINE Federali, OLD CAPTAIN, ONDURA DURABLE GOODS, ORGUEIL, PURE BLUE JAPAN, PORTUGUESE FLANNEL, SFK, SIMMONS BILT, STETSON, STEVENSON OVERALL CO., STUDIO D’ARTISAN, SCHOTT NYC, Thedi LEATHERS, THE GRAN SKINS & CO. THE H.W.DOG & CO. VINTAGE WORKS, YEN JEANS.

The next season of Selvedge Run & Zeitgeist as part of Panorama Berlin will be held in Berlin from July 2 to 4.

Photos provided by the organizers.