On August 29, as part of the Business program of the exhibition "Intertkan-2018. Autumn» a round table «Digitalization of the domestic fashion industry» will be held at the «Expocenter »(pavilion No. 3, hall «Workshop»). The event was organized by the international digital fashion project I ONE LAB with the support of the Committee on Digital Technologies at Soyuzlegprom.

The participants of the round table will discuss topical issues of the introduction of digital technologies into the production process in the fashion industry and light industry, in particular the digitalization of supply chains, loyalty programs, the implementation of new approaches to marketing in the digital era, gamification, the use of blockchain to guarantee authenticity.triple-entry.

A block of the following issues is also on the agenda of the discussion:

• Confectioner for outsourcing – functions of selection of fabrics and accessories;
• The use of tokenization to attract financing and increase brand awareness;
• Big data and artificial intelligence in the fashion industry.

Well-known analysts and practitioners in the field of blockchain technologies are involved in the discussion: Peter Asalakhanov, co-founder of BLCKCHND, RuDEX, LetItPlay Advisor, expert; Vladislav Utushkin, Managing Director of Sales and Marketing, ENDO Blockchain Protocol; Ekaterina Korolkevich, participant of the I1 Lab project, co-founder of Blockchain Development Technolgy Group; Anton Noginov, Managing Partner, Gravity Agency; Larisa Kamenskaya, participant of the I1 Lab project, owner of a textile agency, owner of the KAMENSKAYA accessories brand; Alexey Galkin, founder of DataSerf; Vera Ivanova, editor-in-chief of the industry Internet platform «Fashion store», as well as representatives of foreign companies BEACONIT Proximity Marketing and Mahlia Kent (France), the French factory – the world-famous fabric manufacturer hot couture.

The events will be held on August 29, starting at 13:00.

Participation in the events is free after mandatory electronic registration on the exhibition website.

Photo: shutterstock