The popular Russian clothing brand 12 Storeez has launched a touching project called “Honestly". Actor and director Danila Kozlovsky was chosen for the main role. In a series of videos, Danila shared his personal stories, the starting point for which was the musical solo performance Frank, dedicated to the life and work of musician Frank Sinatra.

It was this moment in Kozlovsky's life that became decisive for the project, and the name of the actor's childhood idol was reflected in the name of the project: Frank — “honest". The concept of the videos is based on the phrase “To be honest”, uttering which, the hero begins to share with the audience tremulous memories, which subsequently form into a single plot. The sincerity of the hero's experiences inspired the brand to continue the conversation.

The director of the short films was Savva Saveliev. The team 12 Storeez was responsible for the images of the hero: in the video, the actor demonstrates the men's collection of the brand.

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